Your website it's the place you talk about what you do, the services you offer, why you do it and who you do it for. Getting all that content sorted for your website, all the pages, it was a big job, wasn't it? Thank heavens it's all done now and you won't have to think about it again for a good few years at least.
NO! *Klaxon sounds* don't just load and leave. Your website needs to be looked after, tended to and nurtured. It needs regular decluttering. Yes, it can be a challenge to keep on top of your website but it's where your customers will go to find out about what you do and what you offer. It’s crucial that it’s regularly checked and kept up to date.
I did a piece of work for a client and discovered their website was merrily promoting a product they hadn't offered for at least two years. By regularly reviewing the content on your website you will spot out of date messages or goods and services you no longer offer.
Here are three simple steps to help you reclaim the content on your website:
1. Know exactly what is on your website
Carry out a content audit of your website. If you have the time and inclination you can do this yourself. Otherwise, you can outsource it, pay someone else to do it and use your time more productively elsewhere. If you are going to it yourself, break it down into manageable chunks, set aside an hour each week, look at a couple of pages at a time. You'll soon know exactly what you've got on your site.
2. Record and review
Content is an asset. You've invested time and or money in it. You'll keep a track of your business' tangible assets so it should be no different for your content. Push Code created a free, simple template, to help you keep on top of your content - I've included a link. You can use it to make a note about each page on your website. What the page is about, if it needs updating, deleting or can stay as it is. It also lets you record when you reviewed it and, this is the key bit, decide when you will review it again.
Push Code's simple content audit template
3. Keep yourself accountable
We're almost there, you've done the hard work, you know what is on your site and what needs changing. Now you need to schedule in regular reviews. Not all pages are created equal. How often you review a page will vary. Your 'contact us' page might only need reviewing a couple of times a year but if you've got a news page you'll want to do that a lot more often. To make sure you don't forget, set reminders in your calendar so you know a page is due for review. Push Code's template includes a calendar view, so you can quickly see what needs updating and when. And, you can even export it directly to your own calendar. No excuses.
Little and often
Scheduling in regular reviews will make the task of managing your content much more achievable. Reviewing and recording what is on your website means that you are in control of your content. It's also a really good way to identify any gaps and create more content that you know works well.
Now you can see the value of a content audit it's time to get cracking! If you know that it needs doing but you'll never have the time to do it then give me a shout.
Work with me
I am based in Dursley, Gloucestershire, in the South Cotswolds, in very easy reach of Bristol, Cheltenham, Gloucester, Bath and Swindon.
Want to have a chat to talk about what you and your business want to say? Pick up the phone or drop me an email.