A biography for a bear
Hoodie is a free and Open Source Software for building applications for the web and iOS. The team at Hoodie put out a pull request to write a blog post for one of their animal mascots. The Blog Bear.
I answered a Pull Request on GitHub to
Understanding: Pull requests, APIs and bears of note
There was so much to learn with this short piece of work. How GitHub and pull requests work, Hoodie what they do, the importance of cheesecake to the organisation (for them it is all about the base) and most importantly famous bears of note.
Writing: Adopting the Hoodie tone of voice
Hoodie has a collection of animal mascots who support the humans working on the project. Each of the animals has a short bio. I based the tone of voice for the piece on the two existing biographies and used the illustration of Blog Bear to shape my writing.
"You made my day big time I’ve this grin and it doesn't go away, love when that happens 😻🐻"
"This is my favourite thing in the world right now <3333"
- Client
- Project
- Hoodie
- Digital content for a software company
The Blog Bear
In a shady pine forest, close to the shore, a bear ambled slowly across a carpet of pine needles.
She stopped, sat back on her haunches, with a little picnic basket next to her. She opened the lid of the basket, took out a slice of strawberry cheesecake, and hooked out a green hoodie. Carefully she slipped her big paws into the sleeves and pulled a little red pencil from one pocket and a spiral-bound notebook from the other.
This was no ordinary bear. No, this was a bear with a lot to say and a lot to convey. The first Wednesday of every month you’ll find her hosting the BIT (Bears in Tech) breakfast with her buddies Baloo, Yogi, Paddington and Iorek Byrnison. She aspires to inspire and empower animals of all species: chickens, dogs, alpacas and more to contribute to making the web a better place. She’s got her ear to the ground and her paw on the pulse; always networking, making connections and gathering information.
Putting up the hood she turned to address us and in a gentle growl she asked, “What would the API of your dreams look like?” We knew we had found our Blog Bear.
Work with me
I am based in Dursley, Gloucestershire, in the South Cotswolds, in very easy reach of Bristol, Cheltenham, Gloucester, Bath and Swindon.
Want to have a chat to talk about what you and your business want to say? Pick up the phone or drop me an email.