New product launch
Chocoholics Club is a monthly mail order subscription box service delivering a selection of handpicked chocolates to their members. The company had developed new range of dark chocolate selections designed to appeal to health conscious consumers. As part of the marketing campaign for the new range they published a series of blog posts promoting the health benefits of dark chocolate.
Understanding: The science behind superfoods
Chocoholics Club had a clearly defined persona for this new selection of dark chocolates. The product had been designed to appeal to individuals with a keen interest in health, fitness and wellbeing. People who want to nurture their body and mind and understand the science behind superfood claims.
Writing: Being authentic
The blog posts needed to be authentic. Chocoholics Club didn't want to pretend to be something they're not, health experts. I carried out desk research in to a range of scientific studies on the health benefits of dark chocolate. I wrote a series of optimised blog posts drawing on a range of scientific studies about eating dark chocolate with a high cacao content.
- Chocoholics Club
- Digital copywriting for a chocolate subscription box service
What's the superfood that can lower your blood pressure and improve your concentration?
Superfoods are one of the keys to a healthy diet, foods that are low in calories but high in nutrients. Like the humble blueberry, they might be small but they pack a hefty punch of antioxidants and essential nutrients. But would you have dark chocolate on your list of superfoods? No? Well, you should.
We are chocolate experts, not health experts, so don't just take our word for it, there are plenty of health experts out there who've got good things to say about dark chocolate.
Choosing the right chocolate
Milk and white chocolate tend to contain high amounts of sugar and cocoa butter but relatively low levels of cacao. Whereas dark chocolate that's a whole different matter.
There is growing evidence of the health benefits of high-quality dark chocolate...
- A study in the journal Chemistry Central found Dark chocolate contains more antioxidant activity, polyphenols and flavanols than some of the more well‐known superfoods including blueberries and acai berries.
- Researchers at Northern Arizona University have discovered that unsweetened dark chocolate containing at least 60% cacao was able to lower blood pressure and improve concentration.
- The New York Times reports that eating a small amount of dark chocolate before a trip to the gym helps you work out for longer. It contains epicatechin, the healthy flavonoid found in dark chocolate, which helps increase the number of capillaries carrying oxygen to your muscles.
How to make the most of chocolate
It can be easy to overindulge but sticking to a couple of squares of high cacao content, dark chocolate a day, as part of a healthy and balanced diet, will give you the health benefits without having to worry about your waistline.
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I am based in Dursley, Gloucestershire, in the South Cotswolds, in very easy reach of Bristol, Cheltenham, Gloucester, Bath and Swindon.
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