Annika Howard Communications

Baptist Insurance

Newsletter article for specialist financial services company

Newsletter article for specialist financial services company

The impact of grant giving

Baptist Insurance, a specialist insurer, offers home and church insurance for Baptist churches and members of the Baptist community.  They support the Baptist family through grant giving with the aim of supporting people and organisations who really make a difference by enriching the lives of others. The company wanted to showcase the difference their grants make in a series of short articles.

Understanding: Baptist Insurance's audience

The audience for the company's newsletter is a mixture of home and church insurance customers, the majority of which have strong links to the Baptist Church. As part of my research for the articles I interviewed the Director of one of the charities that had received a grant.  

Writing: Adopting a distinct tone of voice

Adopting Baptist Insurance's tone of voice I wrote a short article, for company's newsletter, to clearly demonstrate the positive impact receiving the grant had on the charity.  

Client
Baptist Insurance
Project
Newsletter article for specialist financial services company

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