The impact of grant giving
Baptist Insurance, a specialist insurer, offers home and church insurance for Baptist churches and members of the Baptist community. They support the Baptist family through grant giving with the aim of supporting people and organisations who really make a difference by enriching the lives of others. The company wanted to showcase the difference their grants make in a series of short articles.
Understanding: Baptist Insurance's audience
The audience for the company's newsletter is a mixture of home and church insurance customers, the majority of which have strong links to the Baptist Church. As part of my research for the articles I interviewed the Director of one of the charities that had received a grant.
Writing: Adopting a distinct tone of voice
Adopting Baptist Insurance's tone of voice I wrote a short article, for company's newsletter, to clearly demonstrate the positive impact receiving the grant had on the charity.
- Client
- Project
- Baptist Insurance
- Newsletter article for specialist financial services company
Youth for Christ
Youth for Christ (YFC) is all about taking good news relevantly to every young person in Britain. The charity does this through its 70 centres and projects located across the UK, producing discipleship resources and mobilising touring missions teams.
One of the charity’s projects is YFC One, a Christian gap year programme for young people aged 17-24. As part of the gap year experience, young people have the opportunity to join a touring team using their skills and talents in sports, music and dance to share the gospel in a variety of settings. One of these touring teams is a band called ‘The Sense’. The band consists of talented young vocalists and musicians who present the gospel to young people across Britain through music. The band can travel between 10 – 15,000 miles a year visiting youth clubs, schools and churches across the country.
Prince Laryea, Director of Mission at YFC, says: “The grant came at the perfect time and was such an incredible moment of provision. After The Sense's van and all their equipment was stolen, the grant from Baptist Insurance meant that we were able to replace the van with a much better, more reliable vehicle. Without it, the band would have been grounded so being able to buy a new van has meant that we are able to continue our mission reaching thousands of young people with the good news of Jesus.’
To find out more about YFC, their gap year programme or how you can invite a touring team to your church, visit the website www.yfc.uk
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