Annika Howard Communications

Port Venus Holidays

Optimised web copy for a holiday apartment listing

Optimised web copy for a holiday apartment listing

Experience staying on France's Cote Vermille

Port Venus Holidays own a private holiday rental apartment on France’s Cote Vermille, listed on the French Connections website. The apartment, in an architect designed block, is kitted out and furnished to appeal to the ‘grown-up’ traveller. It is quirky and features lots of thoughtful touches. Despite being kitted out to a higher standard than much of the local competition they weren’t getting the volume of enquiries and bookings they wanted.

Understanding: Attracting the right type of guest

Port Venus was looking to attract the type of guests who appreciate character and independence. People who have the flexibility to travel year round and are interested in experiencing the local area. Working with the team at Port Venus Holidays I created a profile of their ideal customer.

Writing: Le Citronnier experience

With a clear picture of their ideal guest, I rewrote the listing. I optimised the content and changed the focus from the physical apartment to the experience of a holiday staying in the apartment. I also gave a name 'Le Citronnier' after the lemon tree that grows in the garden.

"We worked with Annika to completely rewrite the content for our holiday apartment listing. She developed the prefect tone of voice and used it to create friendly and inviting copy that really shows what makes a stay at Le Citronnier special. With the new copy in place we saw a real difference to the number of enquiries and booking we received."

Maria - Port Venus Holidays
Client
Port Venus Holidays
Project
Optimised web copy for a holiday apartment listing

Work with me

I am based in Dursley, Gloucestershire, in the South Cotswolds, in very easy reach of Bristol, Cheltenham, Gloucester, Bath and Swindon.

Want to have a chat to talk about what you and your business want to say? Pick up the phone or drop me an email.