Annika Howard Communications

Hospital Aids

Web copy for a specialist evacuation aids manufacturer

Web copy for a specialist evacuation aids manufacturer

Hospital Aids manufacture and sell evacuation products to enable carers to safely remove individuals in the event of a major emergency. Their website was beginning to show its age and needed an overhaul.  

Understanding: Health and safety professionals

Working with Push Code, who redesigned and rebuilt the site, my content was able to shape the design of the site. Hospital Aids pride themselves on close working relationships with specialist fire safety and healthcare professionals. It was important that the content on the site reflected this.

Writing: Consistent content

With a clearly defined market and the business' emphasis on patient comfort and the safety of the carers, I rewrote the content for the site. The new content demonstrates the company’s experience and understanding of the needs of their customers. I created a consistent structure for the product listings detailing use, features and benefits. This narrative combined with technical specifications for each product makes it simple for customers to compare them.

Work with me

I am based in Dursley, Gloucestershire, in the South Cotswolds, in very easy reach of Bristol, Cheltenham, Gloucester, Bath and Swindon.

Want to have a chat to talk about what you and your business want to say? Pick up the phone or drop me an email.